Core Mission

The preferred supplier
We want to maintain a position as the preferred supplier of high quality Danish Cookies in added value packaging in traditional and modern designs - in line with global retailer and consumer demands.

The innovative supplier
We want to be considered the most innovative and reliable partner within the category by our current and new customers.

The safe supplier
We want to maintain this position by securing a high and consistent product quality, efficient logistics, consumer oriented marketing schemes and competitive pricing.