Innovation

Jacobsens Bakery Ltd is with the global trade known as THE INNOVATIVE BAKERY – a characteristic we are very proud of and a characteristic we are planning to keep for the years to come – by constantly feeding our customers with new products and designs – helping them to meet consumers demands for novelties and contributing to growing the overall category.

Jacobsens Bakery has over the years developed several new concepts and was i.e. the first to introduce the DESIGNER TIN and the EMBOSSED DESIGNER TIN – giving the consumer more value in terms of after use of the tin for various purposes inside the home.

Jacobsens Bakery was the first to introduce several NEW TIN SHAPES within the category – each targeted at specific consumer groups and usage and after usage situations.

Jacobsens Bakery was also the first to introduce the PLASTIC TUB concept – taking Danish Butter Cookies from a more seasonal position to also an everyday treat position in several markets.

Jacobsens Bakery has succesfully launched a number of character products from major licensors – currently a range of very successful ORIGINAL EMOJIS products and HELLO KITTY products. Jacobsens Bakery is constantly monotoring the success rate of licensed products and may work with other licensors in the future.

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