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Our Dedication to Quality & Innovation
Quality
Jacobsens Bakery Ltd. received its first HACCP certification as a first step of a formalized quality control system within the company in the beginning of the new Millenium.
Later Jacobsens Bakery Ltd. extended the quality certification with BRC (British Retail Consortium) and the International Featured Standard(IFS) as well as ethical accreditations.
Our quality control system is constantly being monitored and improved to be in line with the legislation in each of the markets in which we are active and in line with the standards set by our customers.
Jacobsens Bakery is audited on a regular basis by its major international retail customers and alliance partners and the standards set by these customers are worked into the overall quality control system – ensuring that the system remains up to date – today and tomorrow.
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We are dedicated to delivering excellence through strict quality control.
Quality & Innovation
The core of our business philosophy and operations is an all-encompassing dedication to innovation and quality. We continuously strive to find new ways to make our products exciting with stunning tin designs, while simultaneously being focused on always delivering cookies of exceptional quality, as we have for decades.
Innovation
Jacobsens Bakery Ltd is renowned as the innovative bakery – a characteristic we are very proud of and one that we are planning to keep for the years to come. To do this, we constantly provide our customers with new products and designs – helping them to meet consumer demands for novelties and contributing to growing the overall category.
We have developed several new concepts over the years, and we were the first to introduce the designer tin as well as the embossed designer tin – providing the direct consumers with, as the tin can be used for a variety of purposes inside the home after the cookies have been eaten.
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We were also the first to introduce several new tin shapes within the category – each targeted at specific consumer groups and specific after-usage scenarios.
Jacobsens Bakery was also the first to introduce the plastic tub concept – expanding Danish Butter Cookies from a more seasonal position to also include an everyday treat position in several markets.
Jacobsens Bakery has successfully launched a number of character products from major licensors – currently we are producing a range of very successful Original Emojis products and Hello Kitty products.
Jacobsens Bakery is constantly monotoring the success rate of licensed products and may work with other licensors in the future.