Danish Butter Cookies

tin can with cookies

Jacobsens Bakery has been baking Danish butter cookies since 1962. What started as a small import/export company in Hedensted, Denmark, has grown into a state-of-the-art manufacturing operation – yet our dedication to quality has never changed.

Today, our cookies reach homes on every continent, from the USA to Japan, Australia to Mexico.

Shelves stocked with round cookie tins labeled Tivoli, featuring images of cookies and fruit on the packaging.

Examples of Our Christmas Designs

Make every holiday count! With our great variety of specially designed Tins for all occassions.

500

Forest Friends

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340

Christmas Ornaments

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150

Classic Santa

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150

Nut Cracker

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150

Vintage Christmas

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270

Merry Christmas

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454

Holiday Traditional

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150

Winter Woodland

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150

Nostalgic Santa

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200

Christmas Collection

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340

Winter Village

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200

Reindeer

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500

Forest Friends

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340

Christmas Ornaments

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150

Classic Santa

See products
150

Nut Cracker

See products
150

Vintage Christmas

See products
270

Merry Christmas

See products
454

Holiday Traditional

See products
150

Winter Woodland

See products
150

Nostalgic Santa

See products
200

Christmas Collection

See products
340

Winter Village

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200

Reindeer

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a hand in a glove inspecting cookies

What Makes Traditional Danish Butter Cookies Special?

The answer is simplicity. No complicated techniques, no long ingredient lists – only honest ingredients and recipes that have stood the test of time.

All-Natural Ingredients

Fresh butter, fine flour, sugar, and a handful of other natural ingredients. A good butter cookie does not need more than that – a philosophy we have always followed at Jacobsens Bakery. No preservatives, no artificial additives, just a clean, honest taste.

Recipes Unchanged Since 1962

When Mr. Sigurd Jacobsen founded the company in 1962, he created recipes worth keeping. Over the years, the world has changed, and we have expanded into new markets, but those original recipes remain exactly as they were.

Baked in Denmark

Not every cookie labeled "Danish style" is authentic. Many brands produce cookies inspired by the Danish tradition, but original Danish butter cookies are made in Denmark – not simply inspired by it. At Jacobsens Bakery, every cookie is baked at our facility in Hedensted.

When you see our name on a Danish cookies tin, you know exactly where it comes from and what goes into it.

The Famous Danish Cookies Tin

There is a reason these famous cookies come in metal tins. They look beautiful, but they serve a practical purpose too.

Protecting Freshness

Metal tins protect the cookies from moisture, air, and light. This keeps them fresh and crisp – whether they are shipped across the ocean or stored in your kitchen for weeks.

More Than Just Packaging

What began as practical packaging has become part of the ritual. Opening a Danish butter cookies tin is a moment of anticipation – the lid comes off, the aroma rises, and the golden cookies are ready to enjoy.

Many people remember this moment from childhood and now share it with their own families. And when the cookies are gone, the tin often finds a new purpose – storing homemade biscuits, sewing supplies, or other treasures.

A Gift That Travels Well

Tins of Danish butter cookies make a popular gift around the world. The sturdy metal packaging means they travel well without breaking, and they arrive looking as good as they taste.

Whether you are thanking a client, celebrating a holiday, or simply thinking of someone, a tin of traditional Danish butter cookies is always welcome.

Decorative tin filled with pastries on a conveyor belt in a bakery packaging line.

How Does Jacobsens Ensure Quality?

At Jacobsens Bakery, we are proud to carry forward more than 60 years of Danish baking craftsmanship. That means upholding the highest standards – while continuing to innovate.

Certified for Safety and Sustainability

Our commitment goes beyond recipes. We hold BRC and IFS certifications for food safety, and we are FDA registered for export to the United States. We also use RSPO-certified palm oil and are certified members of the Fairtrade organization, ensuring our cocoa products are sourced responsibly.

New Designs for Every Season

We are known in the industry as "The Innovative Bakery". While the cookies inside remain the same, our tin designs evolve with every season and occasion. From Christmas to Easter, Valentine's Day to Halloween, there is always a Jacobsens tin to match the moment.

Interested in exploring our full range? Read more about our butter cookies in tins and discover the variety we offer.

open tin can with cookies

Interested in our products?

At Jacobsens Bakery, we have extensive experience doing private label tins of Danish Butter Cookies for retailers across the globe. Our in-house design department is well equipped to help you create an original, striking and marketable tin for your shelves.

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cookies

FAQs

What are Danish butter cookies?

Danish butter cookies are crisp, delicate biscuits baked with a high share of real butter and a short, simple ingredient list. Jacobsens bakes them in Hedensted, Denmark, from recipes unchanged since 1962 - so they're genuinely Danish, not a style copied elsewhere.

What makes a butter cookie authentically Danish?

It has to be made in Denmark, not just inspired by it. Every Jacobsens cookie is baked at the facility in Hedensted using traditional Danish recipes, fresh butter, and no preservatives or artificial additives. Origin and method - not just the name - are what make them the real thing.

What ingredients go into Jacobsens Danish butter cookies?

Fresh butter, fine flour, sugar, and a few natural ingredients - nothing more. There are no preservatives and no artificial additives, which is what gives the cookies their clean taste and crisp, delicate bite.

How long has Jacobsens made Danish butter cookies?

Since 1962, when Sigurd Jacobsen founded the bakery. The original recipes have been kept unchanged for more than 60 years, and production moved fully in-house as the company grew from a small import/export business into its own manufacturing facility.

Which countries does Jacobsens ship Danish butter cookies to?

Jacobsens exports to every continent - from the USA and Mexico to Japan and Australia. The sealed tins are built to protect the cookies over long distances, so they arrive as crisp as they left Denmark.

Can I order Danish butter cookies wholesale or as private label?

Jacobsens produces both wholesale and private label, with an in-house design department that develops custom tins and designs. Production runs on the same certified recipes made in Denmark. Contact the team with your volume and design needs for a quote.

What certifications do Jacobsens Danish butter cookies carry?

The bakery is BRC- and IFS-certified for food safety and FDA registered for export to the US. It uses RSPO-certified palm oil and Fairtrade-certified cocoa, so both production and sourcing meet recognised international standards.

Why are Danish butter cookies sold in tins?

The metal tin shields the cookies from moisture, air, and light, keeping them fresh and crisp through shipping and storage. Jacobsens pioneered decorative, embossed tins in this category, and the tin stays useful long after the cookies are eaten.