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Premium Butter Cookies
At Jacobsens Bakery, we have been baking premium butter cookies in Hedensted, Denmark since 1962.Our recipes and ingredients have remained unchanged since then, making us a trusted supplier for retailers and distributors across global markets.
What started as a small import and export operation has grown into a state-of-the-art production facility supplying major retailers across the US, Asia, Europe, and beyond.
Examples of Our Christmas Designs
Make every holiday count! With our great variety of specially designed Tins for all occassions.
What Makes Our Butter Cookies Premium?
Not all butter cookies are made to the same standard. The difference is in the ingredients, the recipes, and the production process behind every tin.
All-Natural Ingredients
The quality of a butter cookie starts with its ingredients. We bake with fresh butter, not margarine or vegetable substitutes, alongside flour, sugar, and a small number of other natural ingredients.
That commitment to pure, simple ingredients is what gives our cookies their distinctive richness and a crisp, delicate texture that has made our butter cookies a consistent seller across global markets.
Traditional recipes
Our recipes have not changed since Mr. Sigurd Jacobsen founded the company in 1962. We bake every batch at our facility in Denmark, following the same methods we started with.
Baking to the same recipe for over 60 years gives our retail partners and their consumers a product they can depend on, season after season.
The Decorative Tin
When Jacobsens Bakery introduced the designer tin concept to the butter cookie category, it changed the way consumers experienced the product. Today, tin design remains just as important to us as the cookies inside.
A well-constructed metal tin protects cookies from moisture and air, keeping them fresh throughout shipping and storage. Consumers often keep a well-designed tin long after the cookies are gone, which is part of what makes our premium butter cookies a strong gifting product across seasons and markets.
Collections For Every Occasion
Our premium Danish butter cookies are available in a range of formats that give retailers flexibility across the whole year.
Seasonal Collections
We develop tin designs for a wide range of seasonal occasions including Christmas, Easter, Valentine's Day, Halloween, and more.
Each collection is created specifically for the season, giving retailers a consistent and recognisable product to build their range around.
Year-round Formats
Beyond seasonal collections, we also offer year-round formats that position our premium butter cookies as an everyday product rather than a purely seasonal one.
The combination of seasonal and everyday options means our premium butter cookies have a place on your shelves all year round.
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Built For Retailers and Distributors Worldwide
Our premium butter cookies are a strong fit for retailers and distributors looking to offer a recognised, high-quality product with broad consumer appeal. They work across a wide range of retail environments, from food retailers and supermarkets to gift shops and specialty stores.
The gifting appeal of our premium butter cookies is particularly strong. A well-designed tin of high-quality cookies is a product that consumers return to for birthdays, holidays, corporate gifts, and everyday treats, making it a reliable and versatile addition to any range.
For larger orders, we offer flexible butter cookies wholesale solutions designed to match your volume and market requirements.
Interested in our products?
At Jacobsens Bakery, we have extensive experience doing private label tins of Danish Butter Cookies for retailers across the globe. Our in-house design department is well equipped to help you create an original, striking and marketable tin for your shelves.
